Master Class: From Idea to Market
SME Master Class as part of the InterTradeIreland All-Island Innovation Programme organised by NovaUCD at University College Dublin. The Master Class will be delivered by Professor Peter Russo, Director and Chairman, The Strascheg Institute for Innovation and Entrepreneurship, European Business School, Frankfurt, Germany.
This master class will focus on the process of bringing an idea to market with insights that are applicable to every business along with valuable practical lessons to help ensure success. Professor Peter Russo will address the importance of corporate entrepreneurship in this process and will give reasons why the generation of good ideas is not enough. Case studies from various countries and industries will be used as examples of best practice.
| Master Class: From Idea to Market | |
| Date: | Friday, 26 March 2010 |
|---|---|
| Time: | 8:45 am – 10:30 am |
| Venue: | William Jefferson Clinton Auditorium |
| Organiser: | NovaUCD |
| Website: | http://www.ucd.ie/nova/intertradeireland2010innovationlectureatucd/ |
| Contact: | miceal.whelan@ucd.ie Tel: 716 3712 |
| Audience: | By Invitation Only |
